Swiffer Consumer Research
Finding the moments of truth
Finding the moments of truth
Finding the moments of truth
Swiffer is one of P&G’s most successful product lines. In 2022, P&G partnered with Live Well Collaborative (LWC) on a 10-week studio to explore consumers’ overall experience with Swiffer products and test on pre-market product prototypes. I worked as a design research fellow co-managed the studio and led the research.
Category
Consumer Research
Tools
Interview, Observation
Qualitative Coding
Customer Journey Map
Team
LiveWell Collaborative
Date
August 2022 - November 2022
NDA DISCLAIMER
This project is protected under a Non-Disclosure Agreement (NDA). The content presented here includes only non-confidential and publicly shareable information. All sensitive, proprietary, or client-identifiable details have been omitted or anonymized to comply fully with confidentiality obligations.
NDA DISCLAIMER
This project is protected under a Non-Disclosure Agreement (NDA). The content presented here includes only non-confidential and publicly shareable information. All sensitive, proprietary, or client-identifiable details have been omitted or anonymized to comply fully with confidentiality obligations.
This project is protected under a Non-Disclosure Agreement (NDA). The content presented here includes only non-confidential and publicly shareable information. All sensitive, proprietary, or client-identifiable details have been omitted or anonymized to comply fully with confidentiality obligations.
Swiffer and the Power Mop
BACKGROUND
“Swiffer,” referring to its capacity for “swiftly and effortlessly sweeping and swiping.” In 1999, Swiffer introduced a convenient alternative to traditional mops and brooms, offering a quick and effective way to clean floors, dust surfaces, and tackle everyday messes. The product line has since expanded to include Swiffer WetJet, Swiffer Dusters, and Swiffer Sweeper.
Swiffer and the Power Mop
BACKGROUND
“Swiffer,” referring to its capacity for “swiftly and effortlessly sweeping and swiping.” In 1999, Swiffer introduced a convenient alternative to traditional mops and brooms, offering a quick and effective way to clean floors, dust surfaces, and tackle everyday messes. The product line has since expanded to include Swiffer WetJet, Swiffer Dusters, and Swiffer Sweeper.
Swiffer and the Power Mop
“Swiffer,” referring to its capacity for “swiftly and effortlessly sweeping and swiping.” In 1999, Swiffer introduced a convenient alternative to traditional mops and brooms, offering a quick and effective way to clean floors, dust surfaces, and tackle everyday messes. The product line has since expanded to include Swiffer WetJet, Swiffer Dusters, and Swiffer Sweeper.
Swiffer Power Mop
The latest Swiffer Power Mop was developed to serve as the successor of WetJet Product. Before the product debut, the Live Well Team was appointed to conduct independent premarket research to better understand consumer attitudes to the new Power Mop pad and other Swiffer products.
Swiffer Power Mop
The latest Swiffer Power Mop was developed to serve as the successor of WetJet Product. Before the product debut, the Live Well Team was appointed to conduct independent premarket research to better understand consumer attitudes to the new Power Mop pad and other Swiffer products.
Swiffer Power Mop
The latest Swiffer Power Mop was developed to serve as the successor of WetJet Product. Before the product debut, the Live Well Team was appointed to conduct independent premarket research to better understand consumer attitudes to the new Power Mop pad and other Swiffer products.
Findings the Moments of Truth
GOAL
The Moment of Truth (MOT) refers to a critical point in the user or customer journey where they form an impression or make a key decision. In this study, our goal is to identify those moments of truth within the Swiffer purchase and usage. Target to millennial and older adult user groups, our objectives fall on the following aspects:
Findings the Moments of Truth
GOAL
The Moment of Truth (MOT) refers to a critical point in the user or customer journey where they form an impression or make a key decision. In this study, our goal is to identify those moments of truth within the Swiffer purchase and usage. Target to millennial and older adult user groups, our objectives fall on the following aspects:
Findings the Moments of Truth
The Moment of Truth (MOT) refers to a critical point in the user or customer journey where they form an impression or make a key decision. In this study, our goal is to identify those moments of truth within the Swiffer purchase and usage. Target to millennial and older adult user groups, our objectives fall on the following aspects:
Objectives
1. Test and evaluate the Swiffer Power Mop product concepts 2. Research unboxing experience of Duster product 3. Identify other potential moments of truth of the Swiffer products
Objectives
1. Test and evaluate the Swiffer Power Mop product concepts 2. Research unboxing experience of Duster product 3. Identify other potential moments of truth of the Swiffer products
Objectives
1. Test and evaluate the Swiffer Power Mop product concepts 2. Research unboxing experience of Duster product 3. Identify other potential moments of truth of the Swiffer products
Frame, Explore and Create
PROCESS & RESULT
The process includes three key phases, frame, explore and create. The team interviewed and observed 20 participants (10 millennials and 10 older adults) on their experience of shopping, unpacking, and usage. Afterward, we invited participants to test the power mop pad prototype with a designed scenario, giving us a chance to explore their reactions, feedback, and willingness to purchase.In the end, the team visualized the research insights through diagrams, maps, and reports. Several design concepts were also included to probe the potential directions of Swiffer product ecology.
Frame, Explore and Create
PROCESS & RESULT
The process includes three key phases, frame, explore and create. The team interviewed and observed 20 participants (10 millennials and 10 older adults) on their experience of shopping, unpacking, and usage. Afterward, we invited participants to test the power mop pad prototype with a designed scenario, giving us a chance to explore their reactions, feedback, and willingness to purchase.In the end, the team visualized the research insights through diagrams, maps, and reports. Several design concepts were also included to probe the potential directions of Swiffer product ecology.
Frame, Explore and Create
The process includes three key phases, frame, explore and create. The team interviewed and observed 20 participants (10 millennials and 10 older adults) on their experience of shopping, unpacking, and usage. Afterward, we invited participants to test the power mop pad prototype with a designed scenario, giving us a chance to explore their reactions, feedback, and willingness to purchase.In the end, the team visualized the research insights through diagrams, maps, and reports. Several design concepts were also included to probe the potential directions of Swiffer product ecology.
NDA DISCLAIMER
This project is protected under a Non-Disclosure Agreement (NDA). The content presented here includes only non-confidential and publicly shareable information. All sensitive, proprietary, or client-identifiable details have been omitted or anonymized to comply fully with confidentiality obligations.
NDA DISCLAIMER
This project is protected under a Non-Disclosure Agreement (NDA). The content presented here includes only non-confidential and publicly shareable information. All sensitive, proprietary, or client-identifiable details have been omitted or anonymized to comply fully with confidentiality obligations.
This project is protected under a Non-Disclosure Agreement (NDA). The content presented here includes only non-confidential and publicly shareable information. All sensitive, proprietary, or client-identifiable details have been omitted or anonymized to comply fully with confidentiality obligations.