CarGurus Redesign
Online vehicle shopping experience redesign
Online vehicle shopping experience redesign
Online vehicle shopping experience redesign
According to the data from Zabra, over half of Americans (54%) would love the ability to buy or sell a car without ever leaving home
With the impact of COVID and the trend that online vehicle shopping becoming increasingly popular, How can CarGurus create a better online shopping experience for customers through design?
Category
Interface Design, User Experience Design
Tools
Figma
Team
Individual Project
Date
September 2022
How can CarGurus create a better online shopping experience for customers through design?
CHALLENGES
How can CarGurus create a better online shopping experience for customers through design?
CHALLENGES
How can CarGurus create a better online shopping experience for customers through design?
Primary Research
In order to better understand user’s needs and find the gap within the vehicle purchase, several interviews were conducted and 3 user archetypes were identified. Based on their purchase behavior and mental model, I sketched the user journey map and noted the pain points and opportunities of each section.
Primary Research
In order to better understand user’s needs and find the gap within the vehicle purchase, several interviews were conducted and 3 user archetypes were identified. Based on their purchase behavior and mental model, I sketched the user journey map and noted the pain points and opportunities of each section.
Primary Research
In order to better understand user’s needs and find the gap within the vehicle purchase, several interviews were conducted and 3 user archetypes were identified. Based on their purchase behavior and mental model, I sketched the user journey map and noted the pain points and opportunities of each section.
Competitor Research
With the narrowed direction, I identified the key pages that involve in and conducted a competitor research to stand on the shoulders of giants. In terms of the list page, I referred page design from CARFAX, TrueCar, AutoTrader, Cars and KBB and benchmark their filter functions.
Competitor Research
With the narrowed direction, I identified the key pages that involve in and conducted a competitor research to stand on the shoulders of giants. In terms of the list page, I referred page design from CARFAX, TrueCar, AutoTrader, Cars and KBB and benchmark their filter functions.
Competitor Research
With the narrowed direction, I identified the key pages that involve in and conducted a competitor research to stand on the shoulders of giants. In terms of the list page, I referred page design from CARFAX, TrueCar, AutoTrader, Cars and KBB and benchmark their filter functions.
Ideation & Wireframe
Two rounds of lo-fi wireframe afterward the ideation which provided a basic structure for the Home, Search and List page of the new re-designed website.
Ideation & Wireframe
Two rounds of lo-fi wireframe afterward the ideation which provided a basic structure for the Home, Search and List page of the new re-designed website.
Ideation & Wireframe
Two rounds of lo-fi wireframe afterward the ideation which provided a basic structure for the Home, Search and List page of the new re-designed website.
CarGurus Main Pages Redesign
RESULT
CarGurus Main Pages Redesign
RESULT
CarGurus Main Pages Redesign
